InterDecAsia 2011 | Interior Decor & RetroFitting Expo

Market Facts

Trade Shows Work


	Meet the decision makers • 83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decision. • 72% of trade show visitors intend to make a purchase either at the show or in the near future.

	Exhibitions are effective because • 54% of visitors come to see new products and services. • 48% come for information. • 40% to keep up to date with technology.

	Common reasons for attending exhibitions include: • To find new markets & acquire new contacts. • To appoint agents/seek principals. • Strengthen bonds with current clients. • Introduce your new products and see what’s new in market. • Meet thousands of new buyers and develop a quality database. • Get immediate feedback on your product range. • Show your product in real life rather than a catalogue • Let buyers use all five senses to evaluate your product. • Keep abreast of industry and market developments. • Promote your company’s corporate presence and brand.

	Scource: http://www.exhibitionmanagement.com